MEADFA WEBINAR REINFOCRES THE CRITICAL ROLE OF DUTY FREE & TRAVEL RETAIL TO TOURISM IN THE MIDDLE EAST & AFRICA REGION
Today, the Middle East and Africa Duty Free Association (MEADFA) hosted its latest webinar and was a resounding success with over 170 participants.
A fruitful discussion took place on the role and contribution of the travel retail sector to tourism in the African and Middle Eastern regions. Speakers from across the travel retail value chain gave their perspectives on the critical role of the duty-free and travel retail industry to the travel and tourism sector in the region. Participants were presented with the unique views and perspectives of several leading industry figures within the tourism sector.