MEADFA to intensify engagement with governments. Travel Retail in Africa and Middle East requires strong support to survive the crisis. industry

MEADFA board has decided to use its full advocacy capacities to engage with governments in Africa and the Middle East.

There are 2 objectives.

  • First, it is critical to ensure that countries in Africa and the Middle East understand that travel retail must be included in every financial support plan to safeguard transport and tourism.
  • Second, it is also key that retailers are supported by the whole industry vis a vis landlords. There is a key need for a rent relief strategy for landlords to support their retailers during these unprecedented times.