MEADFA Training & Development
MEADFA provides structured training and development opportunities to support the professional growth of employees within the duty free and travel retail industry across the Middle East & Africa. These programs are offered exclusively to MEADFA member companies and are designed to enhance skills, strengthen knowledge, and encourage collaboration across the region.
Since the launch of the MEADFA Training & Development Programs in 2006, over 1,150 participants from member companies have taken part in a wide range of courses covering operational, managerial, communication, and leadership topics.
ABOUT MEADFA TRAINING
Knowledge and skills development is vital to the health of every organization. MEADFA’s commitment to supporting the growth and progress of the duty free industry led to the creation of the MEADFA Training & Development Programs.
The initiative is built on a “Learning Together” approach, bringing employees together to exchange experience, best practices, and insights across the industry. Participation has remained strong, with consistently positive engagement from member companies.
Nine training themes
- Customer Service & Experience
- Sales, Marketing & Value Creation
- Leadership, Management & Team Development
- Communication & Cross-Cultural Skills
- Negotiation & Influence
- Human Resources & Talent Development
- Finance & Business Fundamentals
- Supply Chain & Operations
- Special Topics (AI, Sustainability, Crisis, Facilitation)
Programs delivered 2006–2026
Customer Service & Experience
- Building Service Excellence
- Excellence in Customer Service
- Customer Experience Excellence
Sales, Marketing & Value Creation
- Achieving Selling Excellence
- Sales Coaching Skills
- Sales & Marketing Forum
- Marketing Forum
- Mastering the New World of Marketing
- Driving Sales Through Value
- Key Account Management
Leadership, Management & Team Development
- Tomorrows Leaders
- S-M-L Supervisor – Manager – Leader
- Managing Change
- Building & Leading Teams
- Developing, Managing & Retaining Star Performers
- Rising Strong – Building Resilience
- Mastering Productivity
Communication & Cross-Cultural Skills
- Communicating with Impact
- Communication Mastery
- Storytelling
- Cross Cultural Communication
- Cross Cultural Management Skills
Negotiation & Influence
- Negotiation Skills
- Negotiating with Impact
Human Resources & Talent Development
- HR Forum
- Effective Interviewing & Selection
- Performing at Your Best in Interview
Finance & Business Fundamentals
- Finance for Non-financial
- Predicting & Managing Risks
- Consulting Skills
- Sustainability in Business
Supply Chain & Operations
- Stock Control & Supply Chain Management
- Warehouse & Supply Chain Forum
Special Topics
- Train the Trainer
- Advanced Train the Trainer
- E-Forum: Lead Your Business During Crisis
- AI Training Duty Free & Travel Retail Industry
- Creative Facilitation (upcoming)
Training archive by year
2026
2024
2020
2018
2016
2014
2012
2010
2008
2006
|
2025
2023
2019
2017
2015
2013
2011
2009
2007
|
PARTICIPATION & ACCESS
- Training programs are exclusive to MEADFA member companies.
- Each member is entitled to one free participant per course.
- Members are invited to nominate staff for each program.
- Course materials and certificates of completion are provided.
- Sessions are not open to non-members.
MEADFA remains committed to supporting the development of the duty free and travel retail industry and looks forward to continuing to offer relevant, high-quality training programs for its members.
