The MEADFA awards recognize innovative, dynamic world-class travel retail specialists in the Middle East and Africa region.

Companies are encouraged to nominate themselves and highlight their outstanding contribution in various aspect of their business. There is no limit to the number of entries per company.

Awards Categories

Lifetime Achievement Award

This is a special award and does not require an entry.

MEADFA will honor an outstanding leader who, in its view, has made a remarkable contribution to the overall travel retail environment, promoted strong leadership, support of their people, and significantly impacted the overall sustainability, strategy, culture, and development of the industry as a whole.

Scoring Rubrics

Rating Max Points Description
No Evidence 0
  • No achievements/ contributions/ alignment to the criteria.
  • No alignment with success factors demonstrated.
Limited 25
  • Limited description, level of detailing, and/or demonstration of the accomplishments or contributions.
  • Limited alignment with success factors demonstrated.
Suitable 50
  • Suitable level of detail regarding achievements/ contributions provided. The evidence demonstrated commitment going “above and beyond” their scope with moderate business and sustainability impact.
  • Examples of appropriate alignment with success factors provided.
Strong 75
  • Strong level of detail regarding the achievements/ contributions provided. The evidence demonstrated occasionally going “above and beyond” their scope with impact on the business and sustainability.
  • Presented several examples of strong alignment with success factors.
Exceptional 100
  • Exceptional level of detail regarding the achievements/ contributions. The evidence demonstrated consistently going “above and beyond” their scope with significant impact on business and sustainability.
  • Provided clear, concise examples of alignment with their success factors.

Entry Fee

Members: US$200 per entry,
Non-Members US$250 per entry,
(5% VAT will be charged separately where applicable).

The fee is non-refundable and non-transferable.

General Criteria

  • Companies of any size dealing with Tax Free and Duty-Free travel industry operating within the Middle East and Africa Region are eligible to enter.
  • The entry should cover the period of one year from July 2022 to June 2023.
  • Submit an entry statement/award pitch of maximum 1,500 words only. Address all points in this statement as judges will be assigning scores for same.
  • Provide supporting material such as photos or videos to validate entries.
  • Photos or any supporting documents must be submitted in a pdf format only while video should not exceed 3 minutes.
  • Company profile with logo (for organizations) or biography with photo (for individuals) of no more than 300 words is also required.

Award Process and Schedule

Application & Awards Entry Submission deadline 1st October 2023

Interested companies should:

  • Complete the registration form.
  • Pay the required fees via bank transfer to The Middle East & Africa Duty Free Association (MEADFA) FZE, IBAN#AE900260001012078032101 with Emirates NBD Bank- Main Branch, Dubai – UAE, SWIFT# EBILAEAD .
  • Submit the award entry along with all the required documents by e-mail to

Failure to pay the required fees and entries submitted after the deadline will not be considered.

Entries Preliminary Assessment by the 10th of October 2023

The MEADFA awards committee will review all the entries for completeness in advance of Jury Review and Scoring.

Note that it is the duty of the applicants to ensure that all documents are submitted correctly. The MEADFA committee will not be responsible for any incomplete submission.

Jury Review and Selection of Winners decisions by the 20th of October 2023

Each entry will be scrutinized and scored by a panel of international and independent judges. The entry that gets the highest score will be declared the winner.

Awards Ceremony 20th November 2023

All winning entries/companies will be awarded during the MEADFA Conference Gala dinner.