MEADFA Conference 2026 to spotlight resilience, AI and new opportunities across Middle East & Africa travel retail
The MEADFA Conference 2026 will bring together senior leaders from across aviation, travel retail, tourism, technology and consumer industries in Rabat from 15–17 November, as MEADFA marks its 25th anniversary. With more than 300 delegates already registered to date, this milestone edition is building strong momentum ahead of a programme examining the major forces shaping travel retail across the Middle East and Africa. Newly confirmed sessions will address geopolitical and economic change, Africa’s expanding aviation and tourism landscape, evolving consumer expectations, sustainability, artificial intelligence and the growing influence of major sporting events on travel and retail.
The programme opens on Monday 16 November with ‘MEA at a crossroads: Navigating a new global reality’, followed by ‘Growth under pressure: Leading travel retail across MEA’. The leadership panel will feature MEADFA President Abdeslam Agzoul of Avolta, alongside Nuno Amaral of Aer Rianta International, Ramesh Cidambi of Dubai Duty Free, Chichi Maponya of Africa Travel Retail, Vincent Romet of Lagardère Travel Retail and Bernard Schlafstein of Gebr. Heinemann.


