NEWS

2026 MEADFA Conference Programme Announced, Pre-Registration Open for Landmark 25th Anniversary Edition in Rabat

The Middle East & Africa Duty Free Association (MEADFA), has announced the programme for its 2026 Conference, bringing together leading figures from across the Middle East, Africa and the global travel retail industry for its landmark 25th anniversary edition.

Taking place from 15–17 November 2026 at the Four Seasons Hotel Rabat at Kasr Al Bahr, the conference will be held in Morocco for the first time, marking an important new chapter for MEADFA as it strengthens its engagement across Africa’s dynamic and fast-growing travel retail markets. The event will combine two days of conference content with a programme of networking and social events, providing a platform for industry leaders to exchange insights, share perspectives and build new connections.

An insightful programme

The 2026 programme will offer a broad perspective on the evolving travel retail landscape across the Middle East and Africa, with sessions examining regional air traffic and passenger growth, the evolving opportunities across African markets and the changing retail landscape. Highlights include an MEA air traffic outlook, exploring the region’s aviation and passenger trends, and Africa in focus, bringing together industry voices to examine the continent’s growing potential. The programme will feature contributions from senior leaders across airports, retailers, brands, tourism, technology and industry organisations, including ACI Africa, Africa Tourism Association, Amadeus, Avolta, Dubai Duty Free, Heinemann, Lagardère Travel Retail and Qatar Airways, alongside experts from Oliver Wyman and The Moodie Davitt Report.

Access the 2026 conference programme, with links to all speaker biographies, here.

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