The travel retail industry in the Middle East and Africa reconvened in Dubai this week for the first MEADFA Conference in over two years. The event welcomed over 460 delegates to the Jumeirah Creekside Hotel, with close to a hundred more connecting to the conference livestream on TFWA 365.  The event was hosted by Dubai Duty Free, organiser of another memorable gala evening at the Jumeirah Creekside’s Secret Garden.

Delegates attending the MEADFA Conference, taking place in Dubai from 21st to 23rd November 2021, will have the opportunity to meet with some of the leading companies in the Middle East and Africa duty free and travel retail industry. The event marks the return of one of travel retail’s most popular gathering, held in a location that is set to drive the recovery in international travel. Held at the Jumeirah Creekside Hotel near The Irish Village, the MEADFA Conference will be managed by TFWA and hosted by Dubai Duty Free.

Registration is now open for this year’s MEADFA Conference taking place in Dubai from 21st to 23rd November. Managed by TFWA and hosted by Dubai Duty Free, the MEADFA Conference will be held at the Jumeirah Creekside Hotel near The Irish Village. The conference will open on Monday 22nd November with welcome addresses from Sherif Toulan, MEADFA President; and Colm McLoughlin, Executive Vice Chairman and CEO of Dubai Duty Free.

The Middle East and Africa Duty Free Association represents and serves the travel retail industry in the MEADFA region through a wide network bringing together the industry stakeholders, defending their interest and keeping them informed of the latest regional and global industry developments.

Today MEADFA and ACI AFRICA hosted the first joint webinar with more than 300 participants from 60 countries with widespread participation from all sectors of the industry, in what was considered a huge success for the regions’ travel retail industry with a new record for a MEADFA online event.