David Freeborn previously worked in the UK for L’Oreal for ten years before moving to Dubai in 1998. He joined Seagram in 2000 and subsequently set up the Pernod Ricard Gulf business following the Seagram acquisition in 2001. As Managing Director he has responsibility for all the Pernod Ricard sales throughout UAE, Oman, Bahrain and Qatar as well as Sri Lanka and The Maldives. In addition the Pernod Ricard Gulf business also supports operational delivery into India, Bangladesh and Nepal.

Key brands would include Royal Salute, Chivas Regal, Ballantines, The Glenlivet, ABSOLUT, Martell Cognac as well as wines such as Jacobs Creek, Brancott Estate and Campo Viejo.