The Middle East and Africa stand at the convergence of some of the world’s most profound geopolitical, economic and demographic shifts. As new trade corridors emerge, tourism patterns evolve and governments invest heavily in connectivity, infrastructure and destination development, the region is redefining its role on the global stage.
What do these transformations mean for travel retail? This opening keynote examines the forces reshaping tourism, mobility and consumer behaviour across MEA, exploring the opportunities, risks and strategic choices that lie ahead. In a rapidly changing landscape, understanding the bigger picture is no longer optional—it is essential for every business seeking to navigate the future of the channel. Speaker to be confirmed.
