27 November
14:00 - 18:00
19:30 - 22:30
Opening Cocktail
Sponsored by:
28 November
8:30 - 9:00
Registration & Welcome Coffee
Sponsored by:
9:00 - 9:05
Welcome from the Moderators
9:05 - 9:15
Welcome address by MEADFA

With MEADFA President, Mr Sherif Toulan

9:15 - 10:15
Bahrain: leading the recovery

With a brand new airport consolidating Bahrain’s status as a key travel destination in the Gulf, the Kingdom is well placed to help drive the recovery of travel & tourism in the region. The opening session of the MEADFA Conference will hear a keynote address from Bahrain Airport Company CEO Mohamed Yousif Al Binfalah.

10:15 - 11:15
Middle East & Africa Leaders Panel

The 2022 MEADFA Conference takes place at a time of hope and uncertainty for the duty free & travel retail industry. While the demand for travel post-Covid is high, the travel industry’s preparedness has been put under pressure. And although the summer season has been busy at airports around the region, recession looms in many key tourist-generating markets.

This session will bring together some of the leaders of the regional duty free & travel retail industry to assess the current and future state of the market, sharing experience and insights on the road ahead.

Speakers include Rob Marriott, CEO of Aer Rianta International-Middle East; Ramesh Cidambi, COO of Dubai Duty Free; and Isabel Zarza, COO North & Central Europe, Russia & Africa at Dufry Group.


11:15 - 11:45
Networking Coffee Break
Sponsored by:
11:45 - 12:30
West Africa: unlocking the potential

West Africa is widely seen as one of the continent’s most promising tourism markets. But it remains relatively untapped, in part owing to connectivity and infrastructure challenges. What needs to happen for the region’s potential to be unlocked?

Featuring Kojo Bentum Williams, Founder and publisher, VoyagesAfriq Travel Media and Lead Communications, UNWTO Africa, Gordon Clark, Vice President Business Development, ForwardKeys, who will present the latest travel data for the African continent. Other speakers to be confirmed.

12:30 - 13:15
Smart futures

Innovation and new technologies are turning science fiction into reality. The evolution of smart cities - with smart airports at their heart - is enabling new forms of sustainable and seamless air transport to emerge, bringing with it new opportunities for brands and retailers. Driven by data, convenience, and innovation, the future airport experience is upon us.

This session will hear from Waleed Khalaf, CEO of Smart Way Consultancy; and François Bourienne, Chief Commercial Officer at Abu Dhabi Airports, on the ways in which technology is changing life and travel for the better.


13:15 - 14:00
Defending our industry

As our industry emerges from the most serious challenge in its history, MEADFA has been working to defend the interests of its members across the Middle East and Africa. This important session, steered by the MEADFA Advocacy Working Group, will update delegates on the latest regulatory and other challenges of which companies in duty free need to be aware.

Speakers will include the Chair of the MEADFA Advocacy Working Group Rob Marriott and MEADFA Board Members Roger Jackson and Mazen Kaddoura.  The session will also hear from Sarah Branquinho, President of the Duty Free World Council.


Networking Lunch
Sponsored by:
The MEADFA Gala Dinner
Sponsored by:
29 November
8:30 - 9:00
Registration & Welcome Coffee
Sponsored by:
9:00 - 9:05
Welcome from the Moderators
9:05 - 9:50
Sustainability in action

Sustainability is no longer just a buzzword: it has moved to the top of the agenda for retailers and brands alike. How are brands and retailers adapting their businesses to combine operational excellence with social and environmental responsibility?

This session will hear from Lagardère TR CEO Saudi Arabia Munif Mohammed, Mars Wrigley Global Sales Director Marcus Hudson and Bahraini sustainability champion and Founder, New Normal Consultancy Shivani Sathasivam.


9:50 - 10:30
The supply chain challenge

From container shortages to geopolitical conflicts via Covid, the world is experiencing serious disruption to global supply chains. But even before the current state of global trade, supply chains had been in transition, thanks to a range of factors such as changing consumer preferences, evolving trade conditions and environmental concerns. How are recent supply chain issues impacting travel retail, and how are suppliers and retailers rising to the challenge?

In response to the new context, the delegates will hear from Sharon Beecham, Senior Vice President Purchasing, Dubai Duty Free and Alasdair Dickinson, Director, Asia and MEA, Beam Suntory.


10:30 - 11:00
Networking Coffee Break
Sponsored by:
11:00 - 11:45
Cruising to success

The cruise market in the Middle East & Africa is a relatively untapped market with rich potential. Several leading cruiselines have identified the region as a future driver of growth, and are investing in new vessels and routes. This session will explore the potential of the maritime market in the Middle East & Africa, with contributions from market specialist James Prescott, CEO, Harding+.

11:45 - 12:30
East Africa: rebuilding tourism

Markets such as Ethiopia and Kenya were thriving pre-Covid, and will continue to play an important role in Africa’s emergence from the pandemic. This session will look in detail at current travel to and from the region, and share traveller profiles & retail trends.

Delegates will hear from Surafel Saketa, Country Manager - Qatar, Ethiopian Airlines; and Baptiste Duguit, Vice President Business Development, Lagardère Travel Retail.

12:30 - 13:30

The merging of the physical and virtual worlds is set to bring new life to shopping. Retailers and brands are now viewing the metaverse as the future of e-commerce given that its potential to change how consumers interact with their products and stores is exponential.

While some major domestic retailers are taking early advantage of the metaverse, what are its implications for the duty free and travel retail industry? How will our market find its place in the metaverse?

With Kevin Alderweireldt, co-founder and CEO of creative tech company and Metaverse specialist Bureau Béatrice.

Networking Lunch
Sponsored by:
Click Here to read more about the sponsorship opportunities.