Notions Global is a dynamic group of companies innovating, manufacturing, marketing and distributing brands that our consumers have grown to love. Headquartered in the ever-changing city of Dubai, we focus on building confectionary, date and snack brands that reflect both heritage and modernity. The journey started in 1992 when our CEO, Fawaz Masri created Dubai’s original guilt-free Chocodate, which has become the chosen healthy & delicious treat for consumers globally.

After 31 years of rich heritage CHOCODATE® from a hidden gem homegrown in Dubai to become one of the most loved brands with over 100,000,000 chocodates consumed every year across 70 countries.

The allure of CHOCODATE® and Arabian Delights extends far beyond domestic shelves, with a burgeoning presence in international duty-free retailing. Our journey through the duty-free landscape began in 1994, with Dubai Duty Free.