Nestlé International Travel Retail (NITR)

Nestlé International Travel Retail (NITR) is part of Nestlé SA, the Swiss multinational company which ranks as the world’s largest food and beverage company.

This standalone business was created in January 1999, with a central office based in Switzerland complemented with Regional Business Managers based in different regions of the world.

Our mission is the bring excitement to all travellers and to introduce them to our leading brands and, in many cases, our travel retail-exclusive products. It is also our aim to have food the #1 purchased category in travel retail. These may be ambitious targets, but we will reach them at the same time as ensuring a sustainable future.

Our ‘Together We Grow’ is a new platform to help our retailer partners accelerate sustainable programmes. It can support sustainability objectives at the same time as communicating the already significant environmental impact that has been made through extensive packaging projects, and the Cocoa Plan and Coffee Plan responsible sourcing initiatives over the last 15 years. Flexibility plays a major role in Together We Grow so it can be tailored to suit different brands and regions and elements of sustainability. Outstanding digital and in-store assets, which include QR codes to enable consumers to learn more about the Cocoa and Coffee plans, can be deployed across the consumer journey from pre-trip to in-store and post-trip.

We are convinced that ‘Together We Grow’ can drive incremental growth and enhanced promotional visibility whilst providing engaging educational assets across the entire customer journey. The platform includes all key NITR brands – KitKat, Smarties, Quality Street, After Eight, Nescafé and our its latest addition, Nestlé Sustainably Sourced Cocoa.

This new premium travel retail-exclusive product is an exciting addition to our portfolio and one which clearly underlines NITR’s focus on sustainability. Simply put, Nestlé Sustainably Sourced Cocoa combines Nestlé’s Swiss chocolate expertise with sustainability. It is a direct result of the Nestlé Cocoa Plan, to support cocoa farms and their communities, and a collaboration with Rainforest Alliance which will support the education of 156,000 children.

Research confirms that the majority of travellers look for sustainable confectionery products in duty free. With a ‘Does Good, Tastes Good’ tagline, Nestlé Sustainably Sourced Cocoa will hero our passion for chocolate making and the responsible sourcing of our cocoa.

A sustainable future is the only way forward and NITR is determined to lead the way with sought-after brands and strong business relationships.

Rowena Holland
Essential Communications
Tel: +44 (0) 208 405 8109
Mob: +44 (0) 7525 234265