At Bacardi, our passion for crafting the finest spirits and our determination to disrupt the industry have taken us on an amazing journey. We’re more than rum. Today, we have a world-class portfolio of more than 200 brands and labels, including BACARDI® rum, GREY GOOSE® vodka, BOMBAY SAPPHIRE® gin, MARTINI® vermouths and sparkling wines, DEWAR’S® Scotch whisky, and PATRÓN® tequila. Each brand has a unique personality and we’re known just as much for how we bring these to life, through unforgettable marketing, attractions and experiences, as we are for their incredible taste.
Our Purpose – Make Moments that Matter.
Our spirits are exquisitely crafted with long tradition and great pride. And, as a 7th generation family company, our business has always been about more than liquids or bottles.
For more than 160 years, we’ve been proud to be a catalyst for connection. We believe our purpose is to spark real-life rituals to bring people together for key moments in celebration, conversation and contemplation. Be it over a celebratory toast, a reunion of old friends, an impromptu post-work aperitif, an occasional big night out, or an epic gathering of communities bound by film, music, art or sports.
Meeting with friends new and old isn’t trivial, it’s essential for our well-being and plays a vital role in a well-lived and well-balanced life. We craft our exquisite spirits as a centerpiece of these real-life moments. We encourage people to connect over one carefully crafted, exquisite drink at a time – savouring each sip, responsibly.
Our Vision – To Be The World’s Leading Premium Spirits House, Loved For Our Iconic Brands, That Bring People Together For Exceptional Drinks Experiences.
We put the consumer and their experiences at the heart of our aspiration for the future. We recognize that delivering sustainable success, year after year, depends on us building brands that are loved by consumers. And we’ve set a high bar, we don’t just build brands, we build iconic brands – the ultimate classic, long-lasting brands that people remember and that transcend categories. This means doing the right thing for our consumers and our brands for the long term.