Morocco has long connected continents. Today, it is connecting opportunity with ambition, emerging as one of the region’s most dynamic tourism and aviation markets.
This session will hear from Isaías Díaz, General Manager Africa, Avolta, and Anthony Courchet, General Manager, International Duty Free Shops Morocco, who will share their perspectives on the country’s evolving travel retail landscape. From changing traveller profiles and commercial opportunities to the role of destination branding and infrastructure investment, the discussion will explore why Morocco’s growth story matters well beyond its borders.
