Drawing on Qatar Duty Free’s insights and experience, Thabet Musleh, Chief Retail & Hospitality Officer at Qatar Airways Group, explores how MENA travel retail can build resilience and unlock growth in an increasingly uncertain operating environment.
From the emergence of regional hubs and tourism hot spots to the impact of recent disruption, Musleh examines how deeper passenger understanding, leaning into local, and curated airport experiences can drive conversion and spending.
The session offers a practical perspective on sustaining investment, responding to changing traveller expectations, and shaping the region’s next chapter of growth.
