As the Middle East and Africa continue to evolve amid shifting economic and political dynamics, understanding regional business conditions is key to unlocking long-term growth. In this session, Trevor McFarlane, Managing Director at EMIR, offers a timely briefing on the macro trends influencing investment, consumer confidence, and developments across the region. With fresh insights into how market conditions are changing, this session will highlight strategies for travel retail stakeholders to strengthen resilience, anticipate shifts, and make informed decisions in a landscape defined by transformation and opportunity.
