Saudi Arabia is rapidly redefining the regional tourism and retail landscape through ambitious reforms and bold investments aligned with Vision 2030. As the Kingdom opens its doors to the world, a dynamic new identity is emerging—fueled by cutting-edge infrastructure, a surge in international visitors, and a growing appetite for innovation. This session will explore the scope and significance of Saudi Arabia’s transformation, with Al Waha Duty Free Company CEO Jack MacGowan discussing its implications for duty free and travel retail stakeholders interested in engaging with one of the region’s most dynamic and rapidly changing markets.
