Cloetta Global Travel Retail

Cloetta, founded in 1862, is a leading confectionery company in Northern Europe. Cloetta is manufacturing and marketing confectionery, chocolate products, nuts, pastilles, chewing gum and pick & mix concepts. In total, Cloetta products are sold in more than 50 markets worldwide. At Cloetta we believe in the power of true joy!

Cloetta Global Travel Retail has a very strong market position in the North European Travel Retail industry, and is now increasing its presence around the world. We believe it’s time to prove the potential of sugar confectionery by offering a total (value adding) category solution, which consists of unique and iconic, well-known brands to most traveling nations. We offer a travel retail exclusive range in both the sugar confectionery -and chocolate category.

Our Travel Retail brands:

  • The Jelly Bean Factory

The Jelly Bean Factory brings colourful and charismatic Gourmet Jelly Beans that defy reality. Individually, each bean is outrageous and awesome. Together, they’ll magically transform your everyday ordinary into a sensational candy experience. Each one of our beans is produced with all natural colours and flavours, and is also gluten-free, gelatine free, GMO-free, nut-free, and veggie-friendly (and Kosher certified)! Produced in Dublin, Ireland.

  • Red Band

Red Band is a colourful chewy candy with its roots going back to 1928 in the Netherlands. Our colourful products amplify the feeling of fun & enjoyment!

Red Band is market leader in the Netherlands and available in more than 25 countries around the world. Our travel retail exclusive assortment includes the well known Swedish Fish, original Sour Suckers, and the classic Tutti Frutti.

  • Ahlgrens Bilar

For most genuine car enthusiasts, 1953 stands out as a milestone in human history. This was the year when the first mass produced Ahlgrens bilar car-shaped foam candy rolled out of the factory in Gävle (Sweden), under the greatest of secrecy. Most of the factory workers were gripped by this momentous occasion, and stories spread throughout the community about these strange and wonderful automobiles in shades of pink, green and off white. Today, Ahlgrens Bilar is the worlds’ top-selling car by far. And despite their somewhat low resale value, new generations are continuously discovering their beautifully timeless design, their tasteful profile and their position as the number one classic in the world of automotive sports. There is only one way to stop them – in your mouth!

  • KEX Choklad

Kexchoklad is one of Sweden’s best loved chocolate products and the single largest product on the Swedish confectionery market. Kexchoklad is an active classic that has enhanced everyday life for the Swedish people. 1938 was the year when the strong and classic brand Kexchoklad was born and registered, and this was the first time that Kexchoklad’s iconic chequered wafer pattern appeared on the package in the word KEX. Kexchoklad is a unique product – loved by all regardless of their age, gender or where they call home.

  • Läkerol

With 52% market share, Läkerol is market lead in Pastilles in Sweden. Läkerol is a sophisticated, tasteful, permissible, and healthy, mouth-refreshing treat that enlivens in your mouth.

The first box of Läkerol was sold in 1909, and now available in a variety of natural flavours using natural sweetners. Läkerol is available in more than 35 countries around the world. Läkerol makes people talk.

Contact Details
Cloetta Global Travel Retail
P.O. Box 69, 4900 AB Oosterhout, The Netherlands
Visiting address:
Hoevestein 26, 4903 SC Oosterhout, The Netherlands