A seasoned international senior retail executive with extensive leadership experience across the UK, Middle East, and Europe. A proven expert in turning around underperforming businesses, driving sustainable growth, and leading large-scale operations.

Renowned for building high-performance teams, transforming culture, and delivering consistent profit growth across diverse retail models including joint ventures, full ownership, and management contracts.

Former CEO of ARI Middle East where he led the region’s largest multi-site duty-free business across six countries, from 2022 to 2025. Previously was Managing Director for Morrisons PLC in the UK which was a FTSE 100 company.

A respected industry figure and has held the position of President of the Middle East & Africa Duty-Free Association (MEADFA) which included playing a key role in global advocacy for regional retailers