Established in 2003, Muscat Duty Free (MDF) (a trade name of Oman Sales & Services LLC) is a 50/50 joint venture company between Oman Air and Aer Rianta International Middle East (ARIME), an arm of the renowned Aer Rianta, which is widely credited with pioneering the concept of airport duty free shopping.
ARIME is the biggest international duty free operator in the Middle East region, with business interests in Bahrain, Lebanon, Cyprus, Qatar and Oman.
The current business activities of the company include:
The key strategy of MDF is primarily geared towards providing all travellers arriving and departing Oman with local and international products at competitive prices in an environment where customer service is paramount along with maintaining a flavour of Oman while developing a travel retail facility capable of competing with the best in the region and one Oman can be proud of.
Duty Free shops at Muscat International Airport has taken on a whole new look and product offers have been greatly enhanced since MDF taking over the operations in February 2003. MDF has nearly doubled the retail space to reach a total retail area of approximately 1,700 sq mt and now operates 7 outlets at departures and an arrival outlet at the airport. These outlets offer best in perfumery, cosmetics, jewellery, fashions & accessories, liquor, tobacco, confectionery, food, photo‐electronic products, gold and an exclusive Omani heritage area. The Omani heritage area and the newly opened Amouage perfume shop at departures have become major attractions for passengers passing through the airport, while also providing an impetus to promote Omani products. Moreover, popular and fast growing arrivals outlet remains a star performer which enables passengers arriving into the country a last chance to pick up their duty free purchases. At MDF, passengers can also find many travel retail exclusive and special offers which are perfect for their own use as well as for gifting their loved ones.
Additional services have been extended to pre-ordering, car draw promotions and cash raffles which are becoming very popular. The pre-order facility, which is growing popular among customers, allows them to order something which they like while passing through departures and collect from arrivals on their return or vice versa.
MDF has also streamlined customer flow through the shops by expanding and better positioning cash points, which has become resounding success as evident from the growth in sales volume over the period and customer goodwill.
During the second half of 2009, MDF expanded its retail space in to the newly constructed pier at the Muscat International Airport. The additional retail space secured from the airport authority has been utilized to set up a branded Amouage perfume outlet, Equss an Australian Jewellery brand, a last minute shop to cater for customers who didn’t have sufficient time to shop at the main shop.
In 2011 MDF undertook a major refurbishment of its Departures shop with the areas given a facelift including Perfumes & Cosmetics, Liquor and Watches. A new Omani Heritage area selling destination merchandise was introduced to the pier location.
In 2012/13 MDF added La Moda sunglasses and Lacoste Fashions to its portfolio. Both can be found opposite the main Duty Free shop.
In the future MDF plans many new initiatives including a new purpose built Samsonite store.
Value Added Services:
P.O. Box: 1828, Postal code: 111
Telephone number: +96824510725, +96824519708 Fax: +96824510726
Facebook page: https://www.facebook.com/MuscatDutyFree