Saudi Arabian Airlines – Catering Division’s first major diversification from the core business of Catering was to develop and manage Saudi Arabian Airlines onboard sales program “SKYSALES”. Since its introduction in 1985, this division has seen considerable growth, making giant strides, winning many International awards and maturing into a consistent and solid business.
The strategy of “SKYSALES” has been to continuously improvise and innovate on the product mix, to provide quality service to the passengers of Saudi Arabian Airlines. The extensive range of products is carefully selected to suit every age, pocket, taste and occasion, carrying the world’s most famous designer labels with a touch of local taste and tradition. The product mix is updated once in every 4 months and 25-30% of the products are replaced with new ones.
Nidhin Kumar Menon
Manager Skysales Development
Saudi Airlines Catering